How incidents work: Sorry™ vs Statuspage

Creating and managing incidents is a core function of any status page. When something goes wrong, your team needs to quickly communicate what's happening, what's affected, and when it will be resolved.

The workflow for creating these updates (how many steps it takes and how much control you have) directly impacts how fast your team can respond during an outage. From a customer perspective, incidents look different across status page tools.

This is a comparison of how Sorry™ and Atlassian Statuspage handle incident creation and management, covering both the admin workflow and the customer-facing experience.

Understanding incidents

Most status page tools treat incidents as the primary way of communicating outages and performance issues. When you create an incident, you're sharing what's affected and the current status. During an incident, you might share multiple updates to keep affected users informed.

In both Sorry™ and Atlassian Statuspage, you can publish an unlimited number of incidents on any plan.

Functionality comparison

FeatureSorry™Atlassian Statuspage
Unified incident creation workflow
Review modal before publishing
Default notification setting
Out-of-the-box templates
Custom templates
Historic incident creation
Granular component status control (different statuses per component in a single incident)
Admin reminder notifications
Subscribe to individual incidents

Publishing incidents in Sorry™

In Sorry™, all communications — whether it's an active outage, planned maintenance, or a historic event you're documenting — are created through the same workflow as a "notice."

Step 1: Choose notice type

When you create a notice, you choose from three types:

  • Current incident: for active outages or degradations happening now
  • Planned maintenance: for scheduled work you want to communicate in advance
  • Historic incident: for documenting past events that affected service
Sorry™ notice type selection interface with three radio options: Planned Maintenance (selected), Current Incident, and Historic Incident, showing 'Began Moments ago' with option to choose specific time

This unified approach means your team learns one workflow regardless of what you're communicating.

Step 2: Select affected component(s) and set the incident status

Once you've selected the notice type (for this guide, we'll create a current incident), select the affected components and set the incident's current status.

Components are the services, features, or products related to the incident. Any component you select will appear as "degraded" on the status page.

The current status tells stakeholders what's currently happening with the incident.

Sorry™ status page management interface showing affected components section with Web App selected and Help Centre unselected, plus current status options including Investigating, Identified, Recovering, and Resolved with colored status indicators

Step 3: Write the incident message

Next, you can choose a template or write a one-off incident. We provide out-of-the-box templates you can use, or you can create your own.

Sorry™ notice creation form showing message editor with Subject field containing 'Authentication Issue', formatting toolbar with bold, italic, strikethrough, quote, link, and list options, and initial comment describing authentication system issues

Step 4: Turn on / off notifications

The final step in publishing an incident notice in Sorry™ is deciding whether to send notifications to your subscribers or just publish the incident to your status page.

You can also change the default notification option to either setting.

Sorry™ publication and notification settings showing two options: 'Just the Status Page' (selected as default) and 'The Status Page, and notify via Email, Google chat, Microsoft Teams, and Slack' with Review & Publish Notice button

Step 5: Publish the incident

Finally, you click Review & Publish Notice, and a confirmation modal appears. This modal serves as a safety net before publishing your incident.

Sorry™ Review Your Notice modal dialog displaying Authentication Issue details, investigation status badge, affected components section, publication settings showing 'Just the Status Page', with No not yet and Yes Publish action buttons

Clicking Yes, Publish instantly publishes the incident to your status page.

Incident templates in Sorry™

Incident templates help you communicate quickly. Sorry™ lets you create shared (global) templates, page-specific templates, and templates for specific types of updates. This flexibility keeps your template options relevant to the services on that page and to the incident's status.

Publishing incidents in Statuspage

Atlassian Statuspage separates incident creation into two distinct workflows: one for incidents and one for scheduled maintenance events. Let's walk through the incident creation workflow as we did above with Sorry™.

Step 1: Choose incident type

On the incidents screen, you can create an incident or a scheduled maintenance item. You can also view open incidents and manage your incident templates from this screen.

Here, you select Incidents and click Create incident.

Atlassian Statuspage Incidents dashboard with Open, Incidents, Maintenances, and Templates tabs, showing FedRAMP Authentication Service Disruption resolved on 13 JAN 2026, with Create incident button, Write postmortem option and search bar

Step 2: Name the incident

Here, you set the incident name and status. You have the option to select an incident template or write your own incident name.

This is also where you can create a historical incident.

Atlassian Statuspage Create incident form showing incident name 'Authentication Issue', backfill checkbox, incident status progress bar with Investigating, Identified, Monitoring, and Resolved stages, and message field describing authentication system issues

Step 3: Choose affected components and set their status

Below the incident message, you can select which components are affected by the incident and change their status. This is an added layer of complexity and control, which may or may not be necessary for your team.

Atlassian Statuspage components affected section showing Website and Reporto selected with Partial outage status dropdowns, and API component unselected, with Select none option and help button

Step 4: Turn on / off notifications

Like in Sorry™, you can control whether or not to send notifications for each incident. However, Atlassian does not allow this to be checked by default; you must manually check it for every incident you want to send notifications for.

Atlassian Statuspage Notifications section with unchecked Send notifications checkbox

Step 5: Configure admin reminders

Atlassian Statuspage lets admins turn on default reminders or customize their own reminder cadence so that status page admins remember to update the status page.

Atlassian Statuspage long running incident reminders settings showing 'Remind admins to update an incident' enabled, with Default option (3, 6, 12, 24 hours) and Customize option selected to notify admins after 1 hour within 24 hours, with Create button

Step 6: Publish the incident

Finally, you click Create to publish the incident. There is no confirmation modal in Atlassian Statuspage, so you need to make sure you're ready to publish the incident, especially if you're sending notifications.

Templates

Statuspage lets you create template groups to organize your templates. This is great if you have only a handful of templates, but it can become unwieldy to manage as your template library grows.

What customers see

The customer view of incidents varies across products.

Sorry™

On the main status page view, Sorry™ shows a high-level overview of the incident, including the incident status, subject, message, and affected components.

Sorry™ Acme status page showing Authentication Issue investigating banner with affected components Customer Portal and Authentication marked with orange warning icons, plus API, Messaging, and Website components showing 100% uptime with green checkmarks

Users can click View notice to see a more comprehensive view of the incident.

Sorry™ Acme Authentication Issue incident page with investigating status badge, detailed incident description starting at 20:55 UTC, affected components list showing Authentication and Customer Portal, and user update from Jane Richardson dated 21:02 UTC on 15 September

Statuspage

In Statuspage, the main page shows an overview of the incident, including the incident name, status, message, and the option to subscribe to the individual incident.

Atlassian Statuspage showing Authentication Issue orange banner with investigating status dated February 11 2026 12:36 UTC, Website component displaying 90-day uptime graph with 99.99% uptime marked as Partial Outage, and Reporto component showing Partial Outage status with View historical uptime link

Clicking the incident name opens a more detailed view of the incident.

Atlassian Statuspage Authentication Issue incident report for Harley Search with Subscribe to Updates button, investigating status, incident description beginning at 20:55 UTC, posted February 11 2026 at 12:36 UTC, showing affected components Website and Reporto with Current Status link and Powered by Atlassian Statuspage footer

A simpler approach to incident communication

When we designed the incident creation workflow for Sorry™, we focused on streamlining the process and reducing the steps between discovering an outage and communicating it to your customers and stakeholders.

The review modal was a deliberate choice. Publishing an incident without a final confirmation step can lead to typos, incorrect components, or notifications sent to the wrong subscribers. A quick review takes seconds and prevents mistakes that can confuse customers or require follow-up corrections.

We also prioritized sensible default notification settings. Setting notifications to "on" by default means your team doesn't have to remember to check that box during every incident.

The result is incident communication that's fast and easy to get right.

Additional resources

Try the Sorry™ incident workflow today

Interested in seeing it for yourself? Reach out to schedule a demo, or sign up for a free trial.