Brand Assets

We have a few guidelines for using our brand resources - please take a moment to familiarize yourself with them.

The Name

Arguably the most important word when handling downtime, it seems the perfect fit for our brand.

A capital S and a trademark.

Sorry™ Like this
Sorry Not like this
sorry nor like this
™ The ASCII code for TM
The TM

Fonts and Icons

Substance over style, we selected our fonts and icons with nothing but readability in mind.

Aa Aa Aa Aa

OpenSans by Google

Open Sans is a sans-serif typeface commissioned by Google. It was developed with an "upright stress, open forms and a neutral, yet friendly appearance" and is "optimised for legibility across print, web, and mobile interfaces."

View on Google Fonts →

Font Awesome by Dave Gandy

Font Awesome is a full suite of 519 pictographic icons for easy scalable vector graphics on websites.

View on GitHub →

Logos and Colours

Logos in multiple formats, and quick-copy colour codes from our palette.

Example logo in white.
Example logo in black.