Prepare For the Worst.
Sometimes even the most reliable of services go wrong. Fixing the problem is a given, but the way in which you communicate with your customers can make all the difference.
Own Your Bad News
Effectively managing your service status is about taking back control and owning your bad news - if you don't tell your story then somebody else will.
Customers who see you are open and honest about your service status will believe you do the same throughout the rest of your business, promoting an open and honest image.
When things go wrong you quickly spend the trust you’ve spent so long building with your customers. If you manage things properly you can go a long way to rebuilding that trust.